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Become a dealer
or distributor

We are appointing dealers, distributors and channel partners across India, and importers and country partners in selected overseas markets. Tell us the territory you cover and we will come back with what is open.

Where we are appointing

India and
overseas.

Territories are given with clear boundaries so partners are not competing against each other in the same market. Where a territory is already taken, we will tell you plainly rather than take the enquiry forward.

Within India

State, district and city partners

  • State and district distributors for the current FMCG range
  • Retail and wholesale dealers working an existing beat
  • Super stockists holding stock for a cluster of districts
  • Institutional and HoReCa supply partners
  • Modern trade and online sellers with a live storefront

Outside India

Importers and country partners

  • Importers for Indian food and snack products
  • Country or regional distributors on agreed volumes
  • Wholesale buyers supplying ethnic and speciality retail
  • Trading houses working across multiple categories
  • Partners sourcing from India for their own market

Export supply is subject to applicable laws, registrations, documentation, product standards and the regulatory requirements of the destination market.

The arrangement

What each side
brings.

Nothing here is fixed until it is written down. These are the terms we usually work from when a partnership starts.

You bring market access

An existing route to retailers, institutions or buyers in your territory.

We bring the range

Current products plus new lines as the range grows, on agreed trade pricing.

You bring stock handling

Storage suited to the category, and working capital for your order cycle.

We bring territory clarity

A defined area, so you are not selling against another PY Traders partner.

You bring reporting

Honest visibility on movement, so we plan supply against real demand.

We bring brand material

Product information, artwork and point-of-sale material for your market.

Interest form

Register your
interest.

Fill this in and we will check the territory against what is already committed, then come back to you with the products, terms and volumes on the table.

Registering interest does not create a dealership or distribution right. Appointments are subject to territory availability, suitability and mutually agreed commercial terms.

Also worth knowing

Supplying us
instead?

If you manufacture rather than distribute, the conversation runs the other way. Send us the product, capacity and the terms you work on, and we will look at taking it to market.